Matt Dunsmoor is an Igniter at Start with Why – Simon Sinek’s company. He was introduced to Simon’s work while working at Zappo’s, and today he is an Igniter. We talk about the importance of starting with why, Matt’s proudest moment at Zappos and why direction is more important than destination.
Show Notes
Our new platform, Insider Edge – learn more here!
The episode where I spoke about my decision to do a remote year.
Today Matt works with Simon Sinek’s company, Start with Why.
Matt’s profile on Start with Why.
Holocracy is an unorthodox way of managing work that Zappos is known for (among other things).
We reference the book “The Subtle Art of Not Giving a Fuck” by Mark Manson.
We also referenced Find Your Why, a book that outlines that process.
Watch Simon Sinek’s Ted Talk on How great leaders inspire action.
4 replies on “Why Starting with Why Matters for Every Leader”
Great podcast! I listened to the first half at my desk and the second half on a run in 90 degree Florida heat and the Zappos ring story gave mec hills! I also love the “call to action” options at the end.
Thanks Chelsea! I really enjoyed my chat with Matt. I loved that story, too. Have you thought about your own story in answer to the question: “When did you feel really proud to work for X company”?
Good stuff. Thanks, Laura & Matt for sharing. I most enjoyed that you two gave concrete actions people can take even if they are not in “official” leadership roles in their organizations.
Thanks for listening, Thomas! And yes, leaders are everywhere in an organization, not just in particular positions. Being clear about your why is useful even for (or especially for) self-leadership. Cheers!